Matcha: Why We Never Run Out

In a market flooded with low-quality powders and inconsistent supply chains, AVANTCHA stands out as a premium, reliable Matcha supplier trusted by leading cafés, hotels, and hospitality groups across the UK, UAE, Switzerland, Thailand, and beyond.

With Matcha consumption on the rise globally, too many businesses are making the same costly mistake: serving bitter, stale matcha that turns customers off for good. At AVANTCHA, we’re here to rewrite the Matcha experience.

Sourced with Care: Direct, Longstanding Collaborations

At AVANTCHA, quality begins with relationships. We’ve cultivated direct partnerships with multi-generational tea farmers in Japan who share our commitment to quality, sustainability, and excellence. These aren’t short-term transactions: they’re long-term collaborations built on trust, transparency, and mutual respect.

Our partners in across Japan understand exactly what we look for in a premium Matcha: deep umami, vibrant colour, and exceptional flavour. By working closely with them year after year, we’re able to ensure not only consistent quality but also better prices for farmers and better Matcha for you.

Read more about how we found a ‘true’ Uji Matcha here >

A Balanced Range of Matcha

To ensure a balanced distribution of demand and value across our suppliers and in the interests of diversity for our customers, we offer a wide range of Matcha and a newly launched Organic Hojicha Powder, as well as alternatives to suit budgets, volume, and specific needs (like the ever-growing trend for soft serve ice cream). For some of these options you will need to speak directly with our team at info@avantcha.com but our main range is featured in the gallery below, including their unique selling points and what to use them for.

Grown Right: Why Cultivar Matters

Our most popular Matcha for hospitality is our Organic Cocktail Grade Matcha, shade-grown in Kagoshima, Japan, one of the country’s most celebrated tea-growing regions. We source from small-scale, pesticide-free farms cultivating a blend of Yabukita, Okumidori, Okuyutaka, and Zairai cultivars. Why does this matter? Because variety in cultivars brings complexity to flavour, and growing without chemicals ensures purity and peace of mind. For that reason, the cultivar of each of our Matcha is included in the name, along with the origin, so you can enjoy exploring all the different flavours these terroir have to offer.

Freshness Protected at Every Step

Matcha isn’t just brewed, it’s consumed whole. That means freshness is everything. And yet, most cafés are unknowingly serving oxidised matcha that’s been stored improperly or left sitting on a shelf for months.

AVANTCHA solves this through:

• Nitrogen-sealed packaging at origin in Japan
• A special extra seal inside the lid of our tins to ensure complete protection from air (pictured above)
• Cold-chain shipping to protect colour and flavour
• On-arrival refrigeration at our warehouse
• Training for partners on how to store and portion Matcha correctly in your business

This chain of care is what keeps our Matcha vivid green, naturally sweet, and rich in umami instead of bitter, dull and dusty like so many others.

Built for Modern Matcha Menus

Our Organic Cocktail Grade Matcha Kagoshima is specifically designed for high-performance in both hot and cold beverage applications. Whether shaken, stirred, foamed, or blended, it delivers consistent flavour and a visual wow factor that’s perfect for:

• Iced and hot matcha lattes
• Speciality Matcha beverages
• Tea mocktails and cocktails
• Patisserie and dessert recipes
• Smoothie and wellness menus

Its creamy texture, high solubility, and brilliant green colour make it a barista favourite.

Global Trust. Local Support.

We’re proud to support partners across Dubai, United Kingdom, Switzerland and Thailand, each with their own market needs, customer preferences, and climate considerations. We understand the unique demands of your location and provide:

• Reliable, fast delivery
• Menu ideation and R&D support
• Barista training and storage guidance
• Eye-catching visual assets for social media and in-store display

Matcha You Can Count On

Choosing AVANTCHA as your Matcha supplier means choosing:

• Consistency in supply
• Integrity in sourcing
• Freshness in flavour
• Support in scaling

Get in Touch

Whether you’re upgrading your current Matcha offering, looking for a reliable Matcha supplier, or launching something new, we’re here to help.
Email us for samples, training or wholesale pricing: info@avantcha.com
www.avantcha.com