Things You Need to Know About Matcha

Matcha isn’t just a pretty green powder that’s taken over your Instagram feed. It’s a centuries-old tradition with modern-day superpowers. From its creamy, umami-rich flavor to its energising, feel-good properties, Matcha has earned its place in our cups, kitchens, and daily rituals. But while whipping up a latte or sprinkling it into smoothies might come naturally, there are a few insider tips every Matcha lover needs to know to get the most out of every scoop.

Whether you’re just starting your Matcha journey or consider yourself a connoisseur, this guide will walk you through the must-know essentials, starting with the all-important topic of storage (spoiler: yes, your fridge is involved) and ending with five fun and delicious ways to enjoy Matcha every day.

Let’s get into it. First things first, choose your Matcha. Our gallery below walks you through the unique points that each Matcha in our range has to offer. The haters might call us wild, but good Matcha should taste really good. If you’ve had anything less, we suspect it’s simply not that good. If you’ve had a Matcha that you weren’t impressed with, don’t be disheartened. Good Matcha should taste creamy, rich, and sweet. Don’t believe us? Give ours a try and enjoy 10% off on your first order with us plus free shipping if you sign up to an account with us.

You Should Keep Matcha in the Fridge

If you’d like to keep your Matcha in top condition, keep it in the fridge and be sure to store it in an airtight, light-tight vessel. We’ve done the job for you with our neat, nitrogen sealed tins that also have a built-in functionality to keep them tightly closed, as pictured below.

Matcha Needs to Be Stored Properly

Proper storage is essential to maintain the freshness and quality of Matcha over time. Once your delivery arrives, store it in the freezer until you’re ready to open it. Once opened, store it in fridge to retain freshness longer, however, take care with temperature fluctuations and condensation – once taken out the fridge, let it rest for a little bit before opening the container.

You Don’t Need to Add Sugar to Matcha

There’s really no need to add sugar to your lattes. And certainly not to a premium Ceremonial grade made traditionally with water. A good Matcha should be creamy, rich, and sweet enough without any extras, though if you’d like your lattes a touch sweeter in a natural way, try coconut milk. We created our Organic Cocktail Grade Matcha Kagoshima from a blend of high-grade, first flush ceremonial Japanese Matcha to create the kind of flavour that shines through milk and milk alternatives to offer a creamy, rich, and sweet experience that needs nothing else but your undivided attention.

Saying that, Matcha is a versatile drinks ingredient. So if you’re feeling less than pure, of course you can add fruit, syrups, or any innovative twist you like. We certainly do!

Matcha isn’t just a trend… it’s a full-on lifestyle. Vibrant, earthy, energising, and endlessly creative, this powdered green tea deserves a permanent spot in your daily rituals. Whether you’re a devoted Matcha drinker or just flirted with a latte once or twice, here are five fun, delicious ways to fall head-over-bowl in love with Matcha:

1. A Classic Matcha Moment

Let’s start with the OG. There’s something meditative about whisking Matcha the traditional way. Grab your bamboo whisk, your Matcha bowl, and take five minutes to prepare a frothy, vibrant cup. A couple of tips: sift your Matcha first to avoid lumps and use water 75°C for the smoothest experience.

Ideal for: Slow mornings, tea ceremonies, or when you need a break from your inbox
Which Matcha to use: Matcha Ceremonial Grade Yame Yabukita

2. Matcha Latte Magic

Whether you like it hot or iced, a Matcha latte is where the earthy notes meet their perfect match in milk (or oat, almond, or soy). Add a little maple or vanilla if a little sweetness is your thing.

Ideal for: Daily pick-me-ups
Which Matcha to use: Organic Matcha Cocktail Grade Kagoshima

3. Bake It ‘Til You Make It

Matcha in desserts? Yes, yes, a thousand times yes. From Matcha cheesecake to Matcha cookies, this green powder gives baked goods a naturally beautiful hue and a flavour twist that’s both umami but sweet.

Ideal for: Impressing guests or treating yourself (no judgement).
Which Matcha to use: Organic Matcha Cocktail Grade Kagoshima

4. Chill Out with Iced Matcha

Who says Matcha’s only for cosy mugs? Iced Matcha is crisp, refreshing, and summer’s new best friend. Add a swirl of berry syrup for a fruity twist or vanilla if you want to keep things simple. Even better, try it with a cold foam top (trust us).

Ideal for: For those hot summer days
Which Matcha to use: Organic Matcha Cocktail Grade Kagoshima

5. Get Creative: Smoothies, Cocktails

Think outside the teacup. Blend Matcha into your morning protein smoothie or shake up a Matcha Mojito for a happy hour that’s a little healthier. It’s the wildcard ingredient your kitchen didn’t know it needed.

Ideal for: Culinary adventurers and brunch hosts
Which Matcha to use: Matcha Ceremonial Grade Yame Yabukita